Tips, Tricks, and Semi-Secret Recipes

A collection of our best advice for Motiva AI users to get the most out of email marketing with Motiva

9 articles in this collection
Written by David Gutelius and Frank Flavell

Message Testing & Email Content

Developing Subject Line Versions

A simple process with tips for developing subject line versions and improving your message testing results.

Written by Frank Flavell
Updated over a week ago

What to test

Some example variables you can test and optimize with Motiva

Written by David Gutelius
Updated over a week ago

Be Bold!

The more differentiated your variations are from one another, the better!

Written by David Gutelius
Updated over a week ago

Give Motiva steps time

Written by David Gutelius
Updated over a week ago

Always use more than two variations (if you can)

Written by David Gutelius
Updated over a week ago

Email Frequency

Frequency “sweet spots”

Grow audience engagement by tailoring email frequency

Written by David Gutelius
Updated over a week ago

Segmentation Intelligence

Persona Report

How to set up and interpret Motiva's Persona Report

Written by Frank Flavell
Updated over a week ago

Find new segmentation ideas

Written by David Gutelius
Updated over a week ago

Set up your default segmentation reporting fields

Configure default Who Responded fields and hiding unused fields from segmentation reports

Written by David Gutelius
Updated over a week ago