Tips, Tricks, and Semi-Secret Recipes

A collection of our best advice for Motiva AI users to get the most out of email marketing with Motiva

10 articles in this collection
Written by David Gutelius, Scott Gutelius, and Frank Flavell

Best Practices for a Successful Email Marketing Campaign

It takes a lot of planning and effort to create an engaging email marketing campaign. Here's a checklist to ensure no details are missed.

Written by Scott Gutelius
Updated over a week ago

Message Testing & Email Content

Developing Subject Line Versions

A simple process with tips for developing subject line versions and improving your message testing results.

Written by Frank Flavell
Updated over a week ago

What to test

Some example variables you can test and optimize with Motiva

Written by David Gutelius
Updated over a week ago

Be Bold!

The more differentiated your variations are from one another, the better!

Written by David Gutelius
Updated over a week ago

Give Motiva steps time

Written by David Gutelius
Updated over a week ago

Always use more than two variations (if you can)

Written by David Gutelius
Updated over a week ago

Email Frequency

Frequency “sweet spots”

Grow audience engagement by tailoring email frequency

Written by David Gutelius
Updated over a week ago

Segmentation Intelligence

Persona Report

How to set up and interpret Motiva's Persona Report

Written by Frank Flavell
Updated over a week ago

Find new segmentation ideas

Written by David Gutelius
Updated over a week ago

Set up your default segmentation reporting fields

Configure default Who Responded fields and hiding unused fields from segmentation reports

Written by David Gutelius
Updated over a week ago