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Tips, Tricks, and Semi-Secret Recipes

Tips, Tricks, and Semi-Secret Recipes

A collection of our best advice for Motiva AI users to get the most out of email marketing with Motiva

David Gutelius avatar Frank Flavell avatar
8 articles in this collection
Written by David Gutelius and Frank Flavell
Message Testing & Email Content

Developing Subject Line Versions

A simple process with tips for developing subject line versions and improving your message testing results.
Frank Flavell avatar
Written by Frank Flavell
Updated over a week ago

What to test

Some example variables you can test and optimize with Motiva
David Gutelius avatar
Written by David Gutelius
Updated over a week ago

Be Bold!

The more differentiated your variations are from one another, the better!
David Gutelius avatar
Written by David Gutelius
Updated over a week ago

Give Motiva steps time

David Gutelius avatar
Written by David Gutelius
Updated over a week ago

Always use more than two variations (if you can)

David Gutelius avatar
Written by David Gutelius
Updated over a week ago
Email Frequency

Frequency “sweet spots”

Grow audience engagement by tailoring email frequency
David Gutelius avatar
Written by David Gutelius
Updated over a week ago
Segmentation Intelligence

Find new segmentation ideas

David Gutelius avatar
Written by David Gutelius
Updated over a week ago

Set up your default segmentation reporting fields

Configure default Who Responded fields and hiding unused fields from segmentation reports
David Gutelius avatar
Written by David Gutelius
Updated over a week ago
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