Motiva AI

It takes a lot of planning and effort to create an engaging email marketing campaign. Here's a checklist to ensure no details are missed.

Best Practices for a Successful Email Marketing Campaign

Learn how to run the Campaign Analysis by Segment report on the Motiva Platform using Personas

Campaign Analysis by Segment (a.k.a. Persona)

Frank Flavell

David Gutelius

A collection of our best advice for Motiva AI users to get the most out of email marketing with Motiva

Tips, Tricks, and Semi-Secret Recipes

A simple process with tips for developing subject line versions and improving your message testing results.

Developing Subject Line Versions

Some example variables you can test and optimize with Motiva

What to test

The more differentiated your variations are from one another, the better!

Be Bold!

Give Motiva steps time

Always use more than two variations (if you can)

Message Testing & Email Content

Send Time Optimization for Urgent, Time-Sensitive Emails

One Day Send Time AI

Send Time Optimization

Grow audience engagement by tailoring email frequency

Frequency Reporting

Email Frequency

How to set up and interpret Motiva's Persona Report

Persona Report

Find new segmentation ideas

Configure default Who Responded fields and hiding unused fields from segmentation reports

Set up your default segmentation reporting fields

Segmentation Intelligence

Find answers and get help from Intercom Support and Community Experts

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