Give Motiva steps time
David Gutelius avatar
Written by David Gutelius
Updated over a week ago

Motiva learns fast by incrementally learning from audience response patterns but it still needs a bit of time.

For Bulk Message testing steps, we suggest two or three days minimum, but if you can spare a longer campaign window, do it! The same principle applies to always-on steps; just be aware it will probably take Motiva some time to build up its understanding of preferences depending on the size of the drip population.

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