Getting Started

Motiva AI explained: Install, configure, and activate an optimizer.

10 articles in this collection
Written by David Gutelius, Matt Hill, and Scott Gutelius

Tips and Tricks for New Users

Ideas for things to try with Motiva Message Testing AI, geared towards new users.

Written by David Gutelius
Updated over a week ago

What is Motiva AI?

Find the message variations and send times that work best for your audience

Written by Matt Hill
Updated over a week ago

How to install the Motiva AI Eloqua Connector

Make the Motiva AI Optmizer available on the Eloqua Canvas

Written by Matt Hill
Updated over a week ago

Creating and Configuring Motiva AI Optimizers

How do I use Motiva AI to test email variations?

Replace an existing Eloqua Email component with a Motiva Message Testing AI

Written by Scott Gutelius
Updated over a week ago

Using Motiva AI's Per-Contact Send Time AI

Personalized STO for every contact

Written by David Gutelius
Updated over a week ago

What should I optimize: Open Rate or Clickthrough Rate?

What to choose when you're testing message variations

Written by David Gutelius
Updated over a week ago

Replace an Eloqua Decision Service with Motiva AI

Motiva Message Testing AI requires Motiva AI Decision Services

Written by Scott Gutelius
Updated over a week ago

How do I use Frequency Management rules?

Fine tune the number of emails your contacts receive

Written by Matt Hill
Updated over a week ago

Motiva AI Simple Email

Send a single email without breaking the Frequency Management rule

Written by Scott Gutelius
Updated over a week ago

Understanding the Results

Viewing the Results of a Message Test

Interpret Motiva Message Testing AI results

Written by Matt Hill
Updated over a week ago