Getting Started

Motiva AI explained: Install, configure, and activate an optimizer.

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10 articles in this collection
Written by David Gutelius, Matt Hill, Scott Gutelius and 1 other

Tips and Tricks for New Users

Ideas for things to try with Motiva Message Testing AI, geared towards new users.

Written by David Gutelius
Updated over a week ago

What is Motiva AI?

Find the message variations and send times that work best for your audience

Written by Matt Hill
Updated over a week ago

How to install the Motiva AI Eloqua Connector

Make the Motiva AI Optmizer available on the Eloqua Canvas

Written by Matt Hill
Updated over a week ago

Creating and Configuring Motiva AI Optimizers

How do I use Motiva AI to test email variations?

Replace an existing Eloqua Email component with a Motiva Message Testing AI

Written by Scott Gutelius
Updated over a week ago

Using Motiva AI's Per-Contact Send Time AI

Personalized STO for every contact

Written by David Gutelius
Updated over a week ago

What should I optimize: Open Rate or Clickthrough Rate?

What to choose when you're testing message variations

Written by David Gutelius
Updated over a week ago

Replace an Eloqua Decision Service with Motiva AI

Motiva Message Testing AI requires Motiva AI Decision Services

Written by Scott Gutelius
Updated over a week ago

How do I use Frequency Management?

Limit the number of emails your contacts receive

Written by Matt Hill
Updated over a week ago

Motiva AI Simple Email

Send a single email without breaking the Frequency Management rule

Written by Jami Wissman
Updated over a week ago

Understanding the Results

Viewing the Results

Interpret Motiva Message Testing AI results

Written by Matt Hill
Updated over a week ago