Getting Started
Motiva AI explained: Install, configure, and activate an optimizer.
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10 articles in this collection
Written by David Gutelius, Matt Hill, Scott Gutelius and 1 other
Written by David Gutelius, Matt Hill, Scott Gutelius and 1 other
Tips and Tricks for New Users
Ideas for things to try with Motiva Message Testing AI, geared towards new users.
Written by David Gutelius
Updated yesterday
Updated yesterday
What is Motiva AI?
Find the message variations and send times that work best for your audience
Written by Matt Hill
Updated over a week ago
Updated over a week ago
How to install the Motiva AI Eloqua Connector
Make the Motiva AI Optmizer available on the Eloqua Canvas
Written by Matt Hill
Updated over a week ago
Updated over a week ago
Creating and Configuring Motiva AI Optimizers
How do I use Motiva AI to test email variations?
Replace an existing Eloqua Email component with a Motiva Message Testing AI
Written by Scott Gutelius
Updated this week
Updated this week
Using Motiva AI's Per-Contact Send Time AI
Personalized STO for every contact
Written by David Gutelius
Updated over a week ago
Updated over a week ago
What should I optimize: Open Rate or Clickthrough Rate?
What to choose when you're testing message variations
Written by David Gutelius
Updated over a week ago
Updated over a week ago
Replace an Eloqua Decision Service with Motiva AI
Motiva Message Testing AI requires Motiva AI Decision Services
Written by Scott Gutelius
Updated over a week ago
Updated over a week ago
How do I use Frequency Management?
Limit the number of emails your contacts receive
Written by Matt Hill
Updated over a week ago
Updated over a week ago
Motiva AI Simple Email
Send a single email without breaking the Frequency Management rule
Written by Jami Wissman
Updated over a week ago
Updated over a week ago
Understanding the Results
Viewing the Results
Interpret Motiva Message Testing AI results
Written by Matt Hill
Updated this week
Updated this week