Motiva offers adaptive, per-contact send time optimization (STO). We'll figure out the optimal send time strategy for every contact in your database and send at the perfect time. Here's how to use it.
Before you begin, make sure your Eloqua account has the proper permissions.
Learn more about what permissions are required here.
Replace existing Eloqua Email step with the Motiva Send Time AI component.
If Motiva AI is installed, you will see a custom Action Service in your Eloqua canvas toolbar called Motiva Send Time AI. When you drag this component onto the canvas and double-click it, and you will see the following:
Click the Pencil icon to configure the step as you would an Email step. The first thing is to give the optimizer a name and then to choose which email to send from your Eloqua asset library.
Next, choose if you want to send the Send Time AI step by a certain day. Without an end date, Send Time AI will stagger email sends over the course of seven days, so each individual contact receives the email at the best hour of the day and day of the week. Choosing an end date means you need all the contacts in your segment to receive the email in less than seven days.
You can also choose to restrict sends to certain days and hours. For Send Time AI, we recommend that you do not restrict send times. We prefer not to make assumptions about when contacts might open emails.
You can then configure the Frequency Management settings.
Finally, configure the Eloqua settings. These mimic the options for Eloqua's email component and will be passed through to Eloqua when sending the email.
Save your canvas and activate your campaign. Motiva AI will automatically use a combination of historical open behavior and ongoing experimentation to determine the optimal send time -- in order to increase the likelihood of opens. If contacts display new open preferences, Motiva AI will listen and adapt. No manual intervention is required. Best of all, Motiva will use anything it learns in future campaigns, where you use Motiva Send Time AI.
This step operates independently of timezone settings. That means you no longer need to worry about locating contacts' time zones in order to optimize sends! Motiva adapts to the preferences of each individual contact, wherever they are in the world.
NOTE: If your email must be delivered in less than a week, choose an end date. Otherwise, it can take up to a week to send the email to all contacts, since Motiva Send Time AI uses the optimal send time for each contact.