Our Performance Reporting Dashboard will let you quickly compare recent engagement metrics for specific campaigns and/or audience segments to your rolling 12-month baseline by adjusting a few filters. Here's how it works.
Start by clicking on the Performance tab at the top of the screen in the Motiva app:
This will bring up the default screen within the Performance Dashboard. From here, you can start typing in the Text Filter box to bring up a list of campaigns for your organization. To the right of the Text Filter box, you'll see the filters for date and persona which can further narrow your results.
Once you've selected your filters, the top row of numbers will show the engagement metrics for the filtered results, and compare them to the baseline results for those campaigns and personas over the last 12 months.
If the numbers have improved, they will be shown in green on the top line. If they are worse than the baseline, they will be red. If they are the same, this will be indicated in yellow.
You also have the options to save and share filter configurations.
To Save a filter, click on the blue Filter dropdown and press Save. It will show you the current filter settings, and prompt you to give it a name:
To share a filter, click on the right arrow next to the blue Filters dropdown. This will generate a URL that you can share with colleagues. Please note that the recipient will need Eloqua and Motiva logins to view the results.
If you have any questions about how to use the Performance Reporting Dashboard, feel free to reach out!