Frequency “sweet spots”

Grow audience engagement by tailoring email frequency

David Gutelius avatar
Written by David Gutelius
Updated over a week ago

Motiva’s Frequency Intelligence report can help identify how often is just enough before your email complaints and unsubscribes start to increase. No more than once per week? Or is three emails per week better? Motiva will tell you.

This can be an easy way to use data to guide a decrease or increase in your email outreach.

Use the Filter button on the report to see how different segments respond to frequency. Just select a number of campaigns or individual emails that correspond to particular part of your audience, and Motiva will update the Frequency Intelligence Report accordingly.

Once you have a sense for what your optimal frequency is, you can use the Frequency Management system to ensure all your campaigns obey the limit you set.

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