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Subject Line Analyzer
Subject Line Analyzer
Frank Flavell avatar
Written by Frank Flavell
Updated over a week ago

Motiva's Subject Line Analyzer (SLA) is an excellent tool for avoiding spam filters and for gaining clarity around what contacts find engaging. The SLA automatically evaluates your email subject lines based on five categories grounded in best practices for B2B marketing.

Clarity: Contacts should quickly grasp the subject of your email and it should be free of grammatical errors.

Spelling: Spelling errors.

Spam: Anything problematic that could trigger spam filters.

Engagement: An evaluation of the subject line's stylistic approach.

Concision: And evaluation of the subject line length.

The SLA also provides an auxiliary analysis based on these categories to provide an evaluation of tone and readability.

Tone: A classification based on specific keywords: Friendly, Urgent, Curiosity Sparking, Neutral.

Readability: A range from "Easy" to "Difficult" based on the reading level of the vocabulary in the subject line.


You can find the SLA in three places:

  • In the Motiva App for reporting, click the "Generator" tab and then the "Analyzer" subtab.

  • Motiva steps for the Eloqua campaign canvas to analyze subject lines before a canvas is activated

  • The configuration tab of email reports on Motiva's web app, which allows you to retroactively analyze subject lines of completed emails.

Subject Line Analyzer Tab

Step 1: After logging into the Motiva app using your Eloqua login credentials via the SSO, click "Generator" in the main navigation bar at the top of the window and then the "Analyzer" subtab.

Step 2: Insert your subject line into the field displayed below, choose the language you want the report in and click the "Analyze" button. We currently support English and French.

Step 3: Review the analysis.

The analysis for each subject line you submit will be saved during your current session login so you can compare and contrast the subject line versions you develop.

Eloqua Canvas

Step 1: Open the configuration window of a Motiva step in the Eloqua canvas.

Step 2: Select email(s) from your asset library to use in the step. The SLA will appear next to each email you selected.

Step 3: Click "LEARN MORE" to view the analysis.

Step 4: Review the grade score for each characteristic and click "DETAILS" to get advice.

Motiva Individual Email Report

Step 1: In the Motiva app, click on the "Emails" tab in the main navigation menu at the top of the window.

Step 2: Select the past email campaign and step you wish to analyze by browsing though the list of campaigns on the left hand side of the window.

Step 3: Once the individual campaign report has loaded, click the "Configuration" tab.

Step 4: Click "Choose Which Email to Use"

Step 5: The SLA will appear next to each email that was sent for this campaign and you can click to review the detailed analysis.

Key Considerations

  • Currently supports English & French language.

  • Supports tokens and merge fields for personalization.

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