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What happens if there is no single winner?
What happens if there is no single winner?
Scott Gutelius avatar
Written by Scott Gutelius
Updated over a week ago

This is the most common result, and not necessarily a bad thing at all. Motiva Message Testing AI will continue experimenting across versions, gradually investing more sends in the versions that are getting positive responses and fewer sends in poorer-performing versions. 

Don’t worry if you never reach a single winner - there can be many good reasons for this: maybe you have different sub-audiences responding to different variations. Maybe your variations are so similar to one another that responses would naturally be pretty similar. Keeping testing, learning, and improving!

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