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When does Motiva AI declare a winner?
When does Motiva AI declare a winner?
Scott Gutelius avatar
Written by Scott Gutelius
Updated over a week ago

When one of your variations reaches a specified confidence threshold, Motiva Message Testing AI will automatically declare that email variation the best candidate and stop sending other variations in favor of the winner. You can configure this confidence threshold to 85%, 90%, or 95% (which is the default.)

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