For Bulk Motiva Message Testing AI, we suggest the following rule of thumb: Provide enough contacts to send each message variation at least 150 times per day.

For example, if your campaign will run for 5 days, and there are 8 message variations, then your population should have at least 6,000 contacts.

5 days * 8 variations * 150 contacts/variation/day = 6,000 contacts

Generally, the more data Motiva has to work with, the better it will help your campaigns perform.

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