Some testing is better than none, but Motiva Message Testing AI goes way beyond A/B/n testing. Classic A/B/n tests send the same number of messages for each variation to learn what option is best. This means that as the number of message variations grows, you are sending more customers an inferior message during the testing period.
In contrast, Motiva Message Testing AI experiments with any number of variations over time, incrementally learning which work best, and adapting to maximize overall performance. Instead of static batch 'n blast, you create an email step that listens and adapts.