Want to see what your top-performing contact attributes are? Looking for ideas for building out Persona reports? Then the Who Responded report is what you need.

Note: This report only populates with data from Motiva steps, so if you're new to Motiva, you may not see much here yet. After you've run a few campaigns, you'll see the data start to populate.

You can view these attributes as they relate to Opens or Clicks by pressing the toggle towards the top right. And if you'd like to see how other attributes are performing across your campaigns as a whole, you can select different attributes by clicking on Configuration.

You'll also see the details for each contact attribute, as shown below. By mousing over different areas, you'll see even more granular details, such as specific Opens and Clicks, with their engagement percentages.