How Motiva Message Testing Works
Scott Gutelius avatar
Written by Scott Gutelius
Updated over a week ago

Looking to get a sense for what kind of content an audience prefers? Have a few variations of a subject line or message body or call-to-action that you want to test? Then Message Testing is what you need.

Motiva's Message Testing AI will take your email variations and send each of them to a randomized group of contacts, then listen for results. As the results are collected, you'll see exactly what your audience engages with, and any variation that is underperforming will no longer be sent -- automatically. No user intervention is needed.

Motiva's Message Testing AI ensures that your strongest messaging is sent to the highest percentage of your audience.

Here's a more detailed breakdown of how it all works:

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