We’ve recently introduced Contact Risk Scoring to Motiva Dark Pool. Contact Risk Scoring is a set of 6 categories or levels to help you quickly come to grips with the quality of the Contacts within your Dark Pool:
Nurturing. Keep sending emails and nurturing these newer contacts. They are not included in your Dark Pool.
Keep sending. Keep sending emails. Contacts are healthy and responding.
Investigate. Contacts somewhat fatigued. Good chance they will re-engage.
Throttle and investigate. Send fewer emails. Contacts are fatigued. Slight chance they will re-engage.
Stop sending and shift to a different channel. Stop sending emails. Try another channel besides email.
Remove. Contacts are dark. Stop sending emails and remove them from the database.
That’s all well and good from an analysis point of view, but what if you want to leverage this data within Eloqua? You’ve come to the right place! Read on to see how to export this data and load it into Eloqua.
Navigate to your Dark Pool dashboard.
Once inside the Motiva app, click "Dark Pool" in the top menu bar. This will get you to the Dark Pool dashboard.
Click the “Export All Contacts” button in the upper right corner of the Contact Breakdown section.
The Contact Breakdown will look something like the following screenshot.
After you click the "Export All Contacts" button, Motiva will build and download a CSV called "All_contacts.csv".
This CSV will contain the following columns for all your contacts:
Eloqua Contact ID
Catch All - true/false
Other Activity - true/false
Prepare for uploading into Eloqua.
From here you can load the data into a Custom Data Object, a Contact Field, or a Shared List. We’ll look at Shared Lists for the rest of this guide.
Start by creating one or more Shared Lists to load the data into. Keep in mind that one list will not be as useful as six. Be sure to adhere to a naming convention with these lists. You’ll likely want to add a “SYSTEM” label to these lists and include “Dark Pool” and a date in the name.
We’ll use, SYSTEM_Dark Pool Throttle_07282022 in our example.
Repeat this process for as many lists as you’d like to create.
NOTE: if you plan on clearing and updating these lists, you can leave off the date. A good rule of thumb for updating the lists is to refresh at the same time you load new Bounceback data into Dark Pool.
Create separate lists for upload.
Within your CSV spreadsheet, filter by the “Score” column to select the records you would like to upload:
From here your upload only requires the “Eloqua Contact ID” column. Copy that column into a new sheet (appropriately titled).
The new spreadsheet:
Upload your new spreadsheets into each corresponding Shared List.
In this instance you do not need to provide a name since we’ve already created the lists in a prior step. However, you could use the wizard to create your lists as long as you provide accurate names.
The wizard will preview the data for you.
Be sure to map to the correct field in step 3.
That’s it! From here you can leverage these lists in your Segments and in Decision Steps on the Campaign Canvas and Program Canvas.