Frequency Management limits the number of emails a contact can receive.
Motiva defaults to limiting emails to no more than once every 5 days for every contact within your organization's Eloqua instance.
You can also override Frequency Management for a single campaign step. There is checkbox on the configuration screen for both Motiva Message Testing AI and Motiva Send Time AI to turn on the override.
Please note: Motiva Frequency Management only applies to campaigns that use either Motiva Message Testing AI or Motiva Send Time AI. But you can safely replace any current Eloqua send step with a Motiva AI step.
When a contact fails the Frequency Management check, because they've already been sent an email by Motiva within the configured time frame, Motiva will not send them an email.
In that case, the contact will be set to
Error status in the Motiva AI step, and it will show up in the error count on the Eloqua canvas. Here's an example where there are four contacts in
Motiva AI components can also be configured to route contacts with errors to a target step on the canvas. Here's an example of routing contacts with errors to a shared list:
If you have any questions about how to use Frequency Management in Motiva AI, please don't hesitate to reach out.